What Is A Responsive Website Design?


A Responsive Web Design (RWD) is an increasing popular approach to designing a website. Essentially it’s a website that has been designed to provide an optimal viewing experience of that website regardless of the device that you are using. That means the size of the images and font in that website will automatically adjust to the device that is being used. This will allow the viewer to easily view and read the content on the site as well as be able to navigate through the site without having to resize the webpage. This optimization is performed across a wide range of devices, anywhere from a desktop computer with a 20” monitor to the smaller viewing screen of a mobile phone or notebook.

Although 50% of websites on the web do not have a RWD because it is still a relatively new technological advance. This will eventually be a requirement for all websites. And any business with a website will soon be required to make that investment to upgrade their website with a responsive web design.

Reason being is there are a growing number of internet users that are accessing the web using their mobile phone or notebook and this has also resulted in an increase in the number of searches being performed by users using a mobile phone or notebook.The traditional website is hard to view on a smaller screen like on a phone or notebook. But a website that has been equipped with a responsive web design will display correctly regardless of the device that is being used to view the website.

Google has also recognized this growing trend and they have announced that they are changing their algorithms that affects how searches are performed on their search engine. This change will allow those sites that have the responsive technology to start coming up first in the search.

So you can see the importance of making sure your website has a RWD. Not only must your web design be visually appealing, but it must also be technologically advanced.

Every website that we develop here at Fresh Concepts is equipped with a Responsive Web Design as well as optimized to be search engine friendly. View our Portfolio. Let’s Get Started today!